Always on-trend & effective

Cherry LAB is a personal Amsterdam based agency with a passion for lifestyle & travel. Our specialities are pr and influencer marketing in the Dutch and Belgian markets. We are known as an agency that is capable of putting time well spent brands and destinations on the map with booming campaigns that repositions them in a refreshing way. This way, brands and destinations like, Camptoo, HotelGift, Icelandair, DFDS, Beekse Bergen zoo, Lufthansa, Sunny Cars, VisitNorway and DFDS were already put in the spotlights! Cherry LAB flourishes in cooperations in which innovation and a next step approach are important.

Clients call us groundbreaking, strategic, sincere and hands-on. Journalists and influencers like to work with us because we are capable of thinking in a journalistic way, and because we always strive for a win-win balance for our brands as well as for them. Cherry LAB chooses an inline approach for projects in which online, offline and social media all come together. The agency was founded by trendwatcher Tessa aan de Stegge, trends are therefor a strategic starting point that translates into everything we do. Our credo is cherry picking: we select the best for everybody.

We like to think differently, to add value and we therefore do not offer standard packages. Cherry LAB offers expertise, network and operational support, all depending on the needs and desires of our clients. Always with a guarantee for results. This results in several pillars of services. Research, Strategy & Concept, Content Creation, Matchmaking, Monitoring & Management and D.I.Y. workshops & Coaching. A lot of words, but we can guarantee you this is well thought out if a focused approach is what you’re aiming for. Do you want to read more about our pillars, for whom we work and where to find us? Scroll down!

Cherry LAB on trend
Cherry LAB trends


Would you consider working with us? Nice! We can contribute and support in each stage of a successful campaign. Read more about our shopping list.

  • Research

Each strategy starts with a well-thought analysis. At Cherry LAB, we offer a 360 degrees view on the behaviour of your target audience, the trends in pr & influencer marketing or we can create a benchmark of the activities of your competition and an analysis of opportunities for your brand. On paper or through a presentation – we love to think along!

  • Strategy & Concept

The development of on trend strategies and campaigns is our specialty. We research trends on a daily basis and organize sparring sessions with journalists and influencers to maintain a sharp sense of the newswortiness of what we communicate. Of course we would love to develop an A-Z strategy in our LAB for your brand too. We preferably strive for a mix of activities in which Content, Events & Trips are all represented and are proud to provide the cherry on the cake for our clients. Curious about our approach? Read more on Inline PR, Events of Influencer Marketing.

  • Content Creation

An essential ingredient for a good campaign is the right content. Cherry LAB has a talented network that we love to brief and manage in order to create the content of your dreams. From texts, photography and video, to design.

  • Matchmaking

The selection of the right influencer or journalist as an ambassador for your brand, is something to be picky about. Once we developed your strategy or once you designed a campaign yourself, our matchmaking skills step in. We are always searching for a win-win for your brand and our network. Are you excited to start and expand your own media network? Take a look at our annual Storymakers Event where we connect trends, brands and a large number of journalists and influencers.

  • Monitoring & Management

When the campaign has been developed, the right journalists and influencers have been selected through matchmaking and the project is ready to be launched, we are ready for execution! Cherry LAB happily gives operational support in the management and monitoring. In the end, having personal contact media is what we love and achieving excellent results is what we are aiming for in all our activities.

  • Do It Yourself Workshops & Coaching

As an agency, we can take care of all A-Z activities but we are also open to help out and work together in a different way. Are you a professional and do you want to expand your expertise by learning how to develop and manage campaigns yourself?  We love to share our knowledge and network with you through workshops in our LAB or at your office. If desired we can follow up these workshops with individual coaching. See all our workshops.

Cherry LAB: who and for whom?

Are you curious for whom we work and what it exactly is that we do? Check our cases in our Portfolio. Click here if you want to get in touch with us or if you want to receive our Cherry Notes newsletter!