Want to enhance your brand awareness but you don’t have the financial needs to do so? There’s another way! In the summer of 2016, Cherry LAB started on the pro bono pr for the foundation Reis met je Hart and introduced the ongoing campaign of hearts to create more brand awareness for the foundation through online and social influencers.
Portfolio & Cases
Beautiful brands deserve to be told in a catchy way. Cherry LAB makes brands and destinations radiate and is translated in our portfolio. Our strategic starting point are trends and we always use an inline approach in communication. We assure visibility and awareness online, in print, on the radio and television, on an event or even in the city!
Cherry LAB has put lots of beautiful cherries on the cake (we do so much more than just the icing) for different organisations: from tourist boards to travel agencies, from hotels to airlines.
‘Airbnb on wheels’ Camptoo is booming! They unite private owners and renters of campers and caravans. Due to a research report in the current needs in travel and camping- and sharing trends, we have put Camptoo on the map via newspapers, magazines, blogs, vlogs and websites as a first mover.
Putting a destination on the map in a short period of time? We developed for Swiss Tourism an influencer PR campaign in order to promote the Grand Tour of Switzerland! 10 online influencers travelled to Switzerland where each of them covered a stage of the tour.
For the event #FoodiesFriesland, we took some important food bloggers and vloggers on a foodtour along all the treats that Friesland has to offer. This resulted in a full day of tasting and cooking; the ultimate food experience where people just couldn’t stop talking about.
When you think of srprs.me, you think of a surprise trip! Straight from the pop-up stores, srprs.me sent travellers directly on a trip to destination unknown. We did the allround PR. For example, the campaigns for the pop-up stores at Schiphol and the Kalverstraat.
‘Leisure is an art’. That’s the slogan of boutiquehotel Vesper. We enabled high-end media in lifestyle and design to experience leisure in this stylish design, art and gastronomical paradise and realised national and international awareness.
For VisitNorway, we dove into the world of the future outdoor traveller with our trend research. What does the traveller want to experience in Norway and how can VisitNorway anticipate to these wishes? We presented our results during their annual travel trade workshop.
Why are online publicists the ideal partners in collaboration to tell your brand story? Because the future of storytelling relies on personal and native content! At our own Storymakers Event, we annually unite 130 online influencers and 45 brands and destinations.
Iceland is too beautiful not be on your travel bucketlist. That’s why we take care of all corporate communication and Influencer PR for the #mystopover campaign of the airline Icelandair. We transform media into ambassadors and assures that the consistent growth of the airline gets full awareness.
Where are the opportunities with regards to content(collaborations) within the travel industry? Which trends have to be included in the content plan? We regularly organise presentations for the top editors of publisher Sanoma about the latest trends in the travel industry.
For families who like to bathe in luxury, there is no better option in Portugal than the 5* Martinhal Family Resorts & Hotels chain. Through Inline PR and brand alliances such as photo shoots, flyering and win promotions, we created awareness among the target audience for these super resorts.
The pristine Portugese wine region Alentejo has a lot to offer to the Benelux traveller. Turismo do Alentejo assigned us to create more awareness about this region. Cherry LAB fully represented Alentejo in 2014 and 2015: from a PR plan to sales.
Pop into Berlin! This slogan was found all over Amsterdam for one week, from the local newspaper Het Parool, the website of Harpers Bazaar and to the tuktuks that transported visitors to this pop-up store at the Utrechtsestraat. A successfull allround PR and promotional activation for visitBerlin.
The German design meets budget Motel One chain recently opened hotels in Amsterdam and Brussels. Cherry LAB handled all the corporate communication. From press releases to the opening events, from overnight stays for media to interviews with the management in the trade media.
It’s always best to write something based on your own personal experience. That’s why we’ve set up influencer marketing campaigns for important (online) influencers to fully experience Eurocamp, total freedom. The result? Native content through ambassadors that create awareness among the target groups.
In collaboration with the ANVR we have done trend research about the changing needs and experiences of travellers that enables us to do a prediction about the way we would travel in 2025. This resulted in the Travel Experience Tomorrow report that we have pitched among several online media. The results? More than 30 online publications and a boost in awareness about the trend research.
How cool is it to have a stopover at Iceland when you’re on your way to North America? That’s exactly what Icelandair thought. In order to give you the ultimate experience, the Stopover Buddies campaign was launced. After its big success on the first edition, Icelandair has decided to take it to the next level with the Celebration Stopover Buddy service. This service invites you to celebrate anything on Iceland with a local buddy. We are proud to say that we did PR of these campaigns!