Inline PR & Brand alliances – Martinhal Family Resorts & Hotels

Martinhal Family Resorts & Hotels is in the heart of the target group

For this family friendly chain in luxurious resorts, we established visibility by a focus on peer-to-peer marketing within the target group: families who seek for luxury during their holiday in Portugal.

Cherry LAB Martinhal Sagres
Cherry LAB Martinhal Hotels & resorts

Who and why? Creative peer-to-peer marketing

Martinhal wants to draw the attention from upmarket families in the Benelux to their stylish hotels in a creative, personal and efficient way. Cool collaborations with media and other luxurious brands created brandawareness within the target group.

Strategy? Inline PR and brand alliances

Cherry LAB collaborates with online influencers, newspapers and lifestyle editors to give attention to Martinhal through inline PR. Besides that, we set up brand alliances with lifestyle and family brands such as Lief!, Lifestyle and Naïf Babycare.


  • On trend content: press releases & social PR
  • Brand alliances through win promotions which are made visible in newsletters, blogs and social
  • Fashionshoot
  • In-store visibility and sales promotion at brand alliance partners.
  • Representation on niche family events in the Benelux
  • Media updates
  • Ambassadorships
  • Mediatrips

Result? Martinhal is known in the heart of the target group

Because of the two-sided approach of lots of brand alliances and PR, we make sure that Martinhal is visible for their target group (upmarket families) all year round. Not only in print, online or social but also in offline stores, leaflets from other brands and flyers with discounts in goodiebags. We also realized an increase of the fanbase and the emailbase.