Corporate Communication and PR events – Motel One

Motel One – Great design for little money
The unique proposition of Motel One deserves to be spread throughout the media landscape. By aiming corporate communication at hotel trade media as well as print and online media the message design meets budget was spread broadly.

Motel One
Motel One - Cherry LAB

Who and why? Introducing design hotel chain for budget travellers

Motel One is the ideal hotel concept for those who are on a budget and want to explore in a stylish and comfortable atmosphere. Happy news for the travellers in the Benelux: this concept is finally available in this market.

Strategy? Experience based publishing

With a focus on price vs. quality, the interior, free wi-fi and central locations we aimed for native content of high quality among media. In addition, we connected trends to the news of Motel One and pitched stories of the cities where the new properties are based to journalists and bloggers.

Tools?

  • PR events
  • Interviews
  • Corporate press releases
  • B2C press releases
  • Marketing: competitions
  • Test sleeping for media
  • Representation on media events like #storymakers

Result? Corporate news Motel One in trade and consumer media

Motel One was mentioned in over 500 publications in newspapers, hotel and catering media, blogs, lifestyle magazines and travel media in a timeframe of 2 years. Native content was created by overnight stays of various media. On top of that COO Daniel Mulder was interviewed for a featured article by hotel trade magazine Misset Horeca.