Influencer event – Storymakers
We believe in the strength of online publicists. During our influencer event Storymakers, we connect the online publicists, brands and destinations. They can meet and inspire each other in an inspiring environment. Keep an eye on our Storymakers website for the 2018 edition!
Who and why? Our baby: Storymakers Event
We believe that storymaking is the new storytelling. We also believe in bloggers, vloggers, social influencers and other online media as the new influencers. Influencers are successful because they write from their own experience. We want to connect brands with influencers by creating inspiring events and research.
Strategy? Symposium and workshop Shop & Stop
By organising an inspiring event in which we present the scoop of our research results concerning online publicists and by letting the online publicists meet cool brands and destinations, these online publicists were able to create valuable content.
- Influencer event
- Media updates
- Interviews with marcom- and professional travelmedia
- Social media campaign
Results? Trending topic and 130 publications
Of course, valuable relations are also built among the online publicists and brands. Due to the fact that the event creates many posts annually, we could tell that online publicists enjoyed this inspiring day. The (realtime) writing about the event itself, snooping around among the brands, the results of our research and the total atmosphere. Storymakers was trending on Twitter during the whole day the last years, while Marcom and the travelmedia wrote about the research results and the concept of Storymakers.
Do you need to see it to believe it?
Look at this video of the Storymakers Event 2017: