Influencer PR & Marketing – Eurocamp

With Eurocamp we made the lifestyle around camping in luxury known among a large audience.

Eurocamp zithoek

Who and why? Introduce the luxury camping lifestyle

As of 2013 Cherry LAB is responsible for the PR for Eurocamp: from press releases to trend research. Ultimate objective: to reach family’s with children via online channels as a medium where they usually book holidays.

Strategy? Year round native content

We set up valuable long term relationships with influencing family key media that guaranteed native content throughout the year, based upon personal experiences.


  • A-Z influencer campaigns
  • Press releases
  • Media lobby
  • Interviews
  • Media trips
  • Marketing: competitions
  • Events
  • Trend research

Result: Luxury camping introduced to families

Luxury camping was succesfully introduced to families with children through 350 publications, of which 70 through influencer campaigns and 280 through other PR activities.