Launch PR campaign – Vesper Hotel

Branding Vesper Hotel

Vesper is thé boutique hotel for everyone who loves the good life. Design, art and gastronomy merge in this beautiful hotel right at the Northsea. Cherry LAB took care of the branding and launch PR campaign. Vesper Hotel is the first boutiquehotel on the Dutch coast.

Vesper Hotel
Vesper Hotel

Who and why? The introduction of a high end paradise by the sea

Vesper is the pearl of the beach of Noordwijk. We were asked to approach specific high end media to put the introduction of the boutique hotel on the map and in the spotlights within the high end target group from around Amsterdam.

Strategy?

To draw the attention to all the beautiful things this boutique hotel has to offer and to launch their concept, we designed a customized cross media campaign in which we personally approached designlovers, lifestylemedia and newsmedia to let them meet the hotel. We also took care of the interviews with interior media.

Tools?

  • Media updates with customized content
  • Media lobby with inspiring visuals
  • Coordination of test sleeping for the top 40 key media
  • Small and personal media presentation at the Cherry LAB
  • Social PR

Results? A succesfull introduction of the hotel to the heart of the target group

Vesper is succesfully introduced to the heart of the target group. Everyone was enthusiastic about Vesper. This resulted in good publications, from online, till social, till newspapers. The amount of reports in relevant lifestyle media was 80. The amount of articles on blogs was 95.

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